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End-to-end home improvement financing

Contractor financing,built for the enterprise.

A purpose-built, fully digital point-of-sale financing platform for home improvement contractors. Applications, decisions, offers, signatures and reporting, all in one place.

  • Decisions in under 60 seconds
  • Fully paperless
BUILT FOR
RoofingInstant decisionsWindowsOne platformSidingEvery locationHVACFully paperless
01 · The platform

Everything the sale needs.In one platform.

Applications, approvals, tracking and reporting in a single platform, engineered for contractors who sell across many teams and markets.

01 · For applicants

Higher approval rates

Several offers from one prequalification, plus counteroffers and co-applicants, give more homeowners a path to yes.

02 · For reps and homeowners

Frictionless and fully digital

Reps start on a phone or tablet. Homeowners finish on their own phone through a secure link. No paper, no login, no second visit.

03 · For sales leaders

Deeper sales insights

Every application by stage, rep and location, with flags on the deals that need attention, so more of them close.

04 · For finance and operations

Reporting you can run on

Full-funnel data captured at every step, in dashboards for pipeline, performance and portfolio.

02 · How it works

Simple by design.Kitchen table to dashboard.

Four steps in one visit. Impruve fits into the conversation your reps are already having, and everything that happens lands where your teams can see it.

  1. Step 01

    Prequalify

    Your rep starts the loan application on a phone or tablet. A soft credit pull returns a decision in seconds, with no impact to the homeowner's score.

    Under 60 seconds
  2. Step 02

    Present options

    The homeowner sees several payment plans side by side on their own phone. They compare monthly payments, not a total price.

    No sticker shock
  3. Step 03

    Close

    The homeowner picks a plan and signs digitally before your rep leaves. No paper, no second visit.

    Fully paperless
  4. Step 04

    Track and manage

    Every application, offer and signature lands in your dashboard, by rep, team and location.

    Real-time visibility
03 · Captive as a service

Your own financing arm.Without the overhead.

Impruve delivers the technology, infrastructure and data of an in-house finance arm, as a service, so financing becomes part of how your brand sells.

$0 upfront

No setup cost to bring financing to every rep and every location.

Custom dashboards

Pipeline, performance and portfolio views built for how you run the business.

Full-funnel data

Reporting captured at every touchpoint, from the first application to the signed agreement.

Lifetime value

Customer data that supports larger tickets and repeat business over time.

04 · Why Impruve

Purpose-builtfor contractors.

Legacy lenders were built for paper. Marketplaces route your customers between lenders and portals. Impruve was engineered for the home improvement sale from day one.

Capability
ImpruveThe Impruve platform
TraditionalLegacy lenders
AggregatorMulti-lender marketplaces
Decisions
Under 60 seconds, automated
Days, often manual review
Varies by lender
Contractor tools
Pipeline, prequalification and analytics in one dashboard
Basic dashboard
Multiple portals
Experience
Unified, mobile-first, fully paperless
Paper and portal heavy
Basic digital, hand-offs between lenders
Captive enablement
Your own financing arm, as a service
None
None
Reporting
Full-funnel reporting for finance and operations
Limited
Split across lenders
05 · For your teams

Every team seeswhat it needs.

Sales leaders, finance and operations work from the same data, each with the view their role calls for.

01
Sales teams

More ways to yes at the kitchen table

One prequalification returns offers to compare. When the first answer is not a fit, a counteroffer or a co-applicant keeps the deal alive.

  • Offers side by side, chosen by the homeowner
  • Counteroffers for a smaller amount
  • Co-applicants to add a second income
One loan application, several offersA single prequalification returns several offers for the homeowner to choose from. A counteroffer and an added co-applicant keep more projects moving.Loan applicationOfferOfferOfferCounterofferKeeps the project moving+ Co-applicant
02
Sales insights

A pipeline that tells you where to act

Every application by stage, rep and location, with flags on the deals that need a nudge, so fewer projects stall between the visit and the install.

  • Stage and status for every application
  • Attention flags when a homeowner has a step left
  • Signed projects ready to schedule
03
Finance and operations

Reporting across every location

Full-funnel reporting and custom dashboards for pipeline, performance and portfolio. Roles give each person the right view, from a single rep to a whole region.

  • Full-funnel data at every touchpoint
  • Roles for reps, admins and finance
  • Visibility across every location
Sales rep
Admin
Finance
LocationNorth
LocationMetro
LocationCoast
06 · For homeowners

A better experiencefor your customers.

Homeowners finish on their own phone, at their own pace. A smooth financing experience reflects well on your brand.

A homeowner's phone showing their offers, one selected, with a Continue button and a note that it is a soft inquiry with no impact to their credit scoreimpruveYour offersContinueSoft inquiry.No impact to your credit score.

No impact to their score

Prequalification uses a soft credit pull. A hard inquiry happens only after they choose an offer.

Monthly payments, not a total price

Plans appear side by side as monthly payments, so a large project feels manageable.

Nothing to download

A secure text link opens the application. No account, no paperwork, and a digital signature when they are ready.

07 · Privacy first

Built to protectthe homeowner.

Homeowner data stays separate from the contractor dashboardA shield holding the Impruve mark, with a padlock at its base. Below it a dashed line divides the homeowner zone, which holds personal details, from the contractor dashboard, which shows application status, not sensitive personal details.HomeownerContractor dashboard
  • Kept separate by design

    The homeowner application runs apart from the contractor dashboard, so personal details stay where they belong.

  • Encrypted in transit and at rest

    Sensitive personal data is encrypted whenever it moves and wherever it is stored.

  • Identity verified first

    Every applicant is verified before any credit decision is made.

08 · Get started

Bring contractor financingto every location.

Tell us about your business and we will show you how Impruve fits into the way your teams sell, across every market you serve.

302-601-4025
Roofing, windows, siding and HVAC

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